Skills
Training
Programs

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A SKILLS TRAINING SERIES FOR THE OFFICE PRODUCTS INDUSTRY BROUGHT TO YOU BY COPA

Operate from a winning blueprint where your career benefits instantly and success is attainable at any level!

COPA skills training ensures learning by providing the newest and most effective sales and marketing theories, strategies and tactics with the focus on practical application within the office products industry.

Our Approach: Our professional development approach focuses on enhancing skills training’s impact on career advancement. Participants are encouraged to continue their learning journey through regular COPA peer mentoring and coaching sessions. This helps them overcome future challenges, identify opportunities, and find creative solutions to achieve personal and organizational goals. This approach ensures the development of essential skills and transformational impact.

Our Facilitators: With in-depth industry knowledge and experience in consumer products and services, our professional instructors bring industry expertise and insight, emphasizing a structured, business-oriented approach that incorporates proven methods and best practices to yield tangible results.

Who We Are: At the Canadian Office Products Association (COPA), our focus is to help our members EVOLVE by streamlining their operations, removing their barriers to growth, and fostering the sharing of ideas to the benefit of everyone. Expertise, buying power, education, and synergy are the cornerstones of our association. COPA acts as a steward for the office products community, giving our members the support and unity they can trust to achieve new heights and drive the future of the industry itself.

“Just completed the Digital Marketing & Ecommerce Course and I highly recommend it! This course provided invaluable insights into the backend marketing strategies essential for driving brand awareness and ROI especially for sales managers like myself.”

Cory Letourneau Verbatim Americas Sales Manager, Canada

“Thank you for the opportunity to attend the two-day sales training course. The course was extremely valuable providing profound knowledge and hands-on strategies for navigating the industry. Gerry Lubanszky the course trainer was outstanding—his expertise and clear communication made the topics in this course much easier to grasp and apply.”

Shivani Ballal Recochem Inc. Retail Development Representative

“I had the opportunity to complete the Digital Marketing & E-Commerce course. From understanding Omnichannel Marketing Strategies to leveraging analytics and the importance of SEO maintenance, this course reinforced just how critical it is for ALL teams to be aligned, as it directly impacts the bottom line.”

Kristy Vreeland Digital Marketing and Event Specialist Canadian Workplace Solutions

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UPCOMING COURSES

COPA members, you have free training sessions! Don’t miss out on these great savings and the opportunity to enhance your skills and advance your career.

How to Conduct a Line Review (In-Person)

This course is designed to take attendees through the line review process from start to finish. Agenda includes:

  • Line Review Strategy And Preparation
  • Effectively Utilizing Data Analytics to Create a Compelling Narrative
  • Crafting Superior Sales and Marketing Presentations
  • Mastering Negotiations and Achieving Win/Win Outcomes

Date: June 23 – 24, 2025, 8:30 AM – 4:00 PM (EST)

Location: Offices of COPA – 1335 Morningside Ave Suite 101, Toronto, ON M1B 5M4

Cost: $1,495 + HST

COPA Members may use 4 module credits to take this course for free.
Use 2 module credits to get 50% off course fees.
Or 1 module credit to get 25% off.

Customer Relationship Management and Data Analytics (Virtual)

This course will use data analytics to identify trends and show attendees how this data can nurture your relationship with current and potential customers.

Date: Two Part Course: July 15 & July 22, 2025 (1:00 PM – 4:30 PM) (EDT)

Location: Virtual – Zoom
Zoom link will be provided closer to start date

Cost: $295 + HST for each part or take both for $495 + HST

COPA Members may use 2 module credits to take this course.

Sales Operations and Forecasting (Virtual)

Attendees will learn sales forecasting methods and use these calculations to benefit your business. Sales forecasting helps organizations make informed decisions and is essential at all levels of business operations. Using sales forecasts to estimate the number of deals that will close make for great insight in managing your budget.

Date: Two Part Course: Aug 11 & Aug 18, 2025 (1:00 PM – 4:30 PM) (EDT)

Location: Virtual – Zoom
Zoom link will be provided closer to start date

Cost: $295 + HST for each part or take both for $495 + HST

COPA Members may use 2 module credits to take this course.

COPA’s Skills Training Program is comprised of various professional development courses to help those in the office products industry advance their careers or grow their businesses. They can be taken by anyone but are ideal for young and up-and-coming managers or new entrepreneurs to the industry who are looking for practical, affordable training. Courses will be taught by professional instructors who have experience working within the Canadian industry and can pass on their valuable knowledge.

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Facilitators

Gerry Lubanszky

President
Goto Market Solutions

Gerry is a leader in New Business Development in the Canadian consumer goods industry, known for his expertise in sales and marketing. With over 30 years of experience, Gerry has successfully launched new consumer products with major retailers, wholesalers, and industrial distributors. He has also trained executives and undergraduate business students on agile sales and marketing strategies for the past ten years. Gerry has recently become a certified executive and business performance coach. He has a passion for translating business segment strategies into storytelling roadmaps and initiatives, helping leaders implement successful go-to-market strategic plans.

John M Dawson

Vice President Global Human Resources Delivery
Scotiabank

With over 38 years of banking experience, John is a passionate and energetic HR leader who achieves results by developing high-performing teams and people. He has unique domestic and international experiences spanning 30 countries in leadership, HR strategy, relationship management, recruitment, employee and labour relations, talent management, and optimization and effectiveness. John is also a Fellow of the Institute of Canadian Bankers, a personal financial planner, and a former volunteer chair of the Oakville Waterfront

Angela Moncada

Human Resource Business Manager

Angela Moncada is a Human Resource Business Manager/Partner with over 20 years experience. Her goal is to provide senior level human resources expertise that supports company short and long-term business strategies. She welcomes challenges that lead and shape the development, communication, implementation, and management of human resource policies and programs. She specializes in Legal Compliance, Policy Setting, Health & Safety, Rewards & Recognition, Compensation & Benefits, Labour Relations, Recruitment & Retention, and Talent Management. Angela is a member of the HRPA.

Elio Tremonti

Enterprise Account Executive

Elio is a recognized leader in the retail and ecommerce space with over 20 years of executive experience. After developing a $125+ million dollar drop ship program for a Fortune 100 company, he is now sharing his knowledge with retailers, merchants, vendors and brands. Elio previously served as VP of Ecommerce Merchandising at Staples, where he lead one of Canada’s largest online/omni-channel retailers. After Staples, he shifted gears to experience Sales ta a SaaS startup, joining as an Enterprise Account Executive, and migrating to Customer Success Management.

Katherine Yager

Chief Executive Officer
Pilot Solutions

Katherine left her corporate job to start her own marketing agency, Pilot Solutions. Her company has grown to include a small team of experts in web design, development, graphic design, search engines, and email marketing. Pilot Solutions is turning 5 this year and has received numerous awards. 

Callum Pinkney

Co-Founder 
Pilot Solutions

Callum is the co-founder of Pilot Solutions. Their goal is to use their Search Engine Marketing (SEM) knowledge to help businesses flourish digitally. By sharing his expertise in SEO, PPC, and data analytics, he helps firms broaden the range of services they can offer. Pilot Solutions collaborations are designed to help their clients become more visible online so they can expand in a market that is increasingly driven by technology.

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